▪ After separating the data into the top 10% of earners, OnBuy can reveal that high-income and low-income earners favour different sleeping positions!
• The freefall sleeping position is most popular among high earners, but the fetal position is preferred by lower-income earners (29%)
• The solider (23%) is the second favourite among the top earners, however only 10% of lower earners chose this as their favourite
• Although they wake up earlier, higher earners have 22 minutes more sleep than others on average