Wednesday, 02 September 2020 10:37

The Biggest Misconceptions About Vegan Lifestyles, Revealed!

vegan attitudes graphic chewsygum vegan attitudes graphic chewsygum

• ‘Veganism doesn’t save the planet’ is the most believed misconception, with 77% believing so!
• ‘It’s expensive’ (72%) and ‘vegans aren’t healthy’ (61%) are also among the myths most believed
• 1 in 20 think vegans can eat meat and 10% think they’re less sexually active than meat-eaters
• Interestingly, 1 in 5 disagree with others leading a vegan lifestyle


With an estimated 75 million vegans worldwide, many of us are making the shift to a plant-based lifestyle. Despite this, lots of meat-eaters are still unaware of the action’s vegans take to ensure their diets are not compromised.
Interested in uncovering the common misconceptions held by non-vegans, experts at surveyed 3,739 non-vegans around the world to see what they really think!
Of the meat-eaters surveyed, a whopping 57% would consider becoming vegan, with only 43% opposing. However, 22% disagree with others leading a vegan lifestyle and 6% are put off by those who do so! Interestingly, a further 61% think it is unhealthy for a child to have a vegan diet, whether their parents have asked them to or not.
After this, were keen to determine which strange misconceptions are held by non-vegans, and it appears that false facts are altering people’s views on vegan lifestyles.
The most commonly believed statement is that ‘going vegan doesn’t save the planet’, with 77% agreeing. Although there are many other factors that help the environment, being vegan is definitely one of them!
In second place is the idea that ‘veganism is expensive’ with over 7 in 10 (72%) respondents believing so. This common misconception puts many people off a vegan lifestyle and isn’t necessarily true.
‘Vegans can’t eat bread’ (68%) is in third place, followed by ‘vegans can eat honey’ (65%) in fourth and ‘vegans aren’t healthy’ (61%) in fifth.
Interestingly, 1 in 20 non-vegans think those living a vegan lifestyle can eat meat, 16% think they can eat cheese and 1% believe that they can’t eat bananas!
Additionally, 24% believe ‘vegans have a moral superiority’, 34% said that ‘vegans pretend to enjoy their food’ and 10% think that ‘vegans are less sexually active than meat-eaters’.

After seeing these results, spoke to George Driscoll, vegan and owner of sustainable travel Instagram account @immyandgeorge, about his opinion on the common misconceptions:
“I would rather 10 people get the wrong idea of veganism and give it a go one or two days a week than 1 person turn their life entirely vegan. I think some people can think veganism is lavish and expensive, but really beans on toast with some flora on the bread is a cheap vegan lunch. Even a red lentil dhal is vegan most of the time, and they're both incredibly cheap to make. Vegans care a lot about animals and the planet and want neither of them to die due to human actions. I used to laugh at vegans and say 'but bacon tho', but after reading the facts, I changed my mind, and gave it an imperfect go. Eventually I gave up all animal products and have never felt happier.

It doesn't bother me if people comment on my choice to eat vegan food, I'd rather you ask what I'm eating and try some because you'll realise, like I did, that it's actually incredibly normal and can be really tasty. When comments are questions showing genuine curiosity it's great. I don't believe that when people ask these things about 'protein' and 'vitamins' they're being malicious, it's just a case of misinformation. You can get vast amounts of protein from plants - have you seen the size of a gorilla? I wish more people would ask questions, but also follow up to find the answers, you might not like what you see but at least you can make informed choices then. “

Methodology: surveyed 3,739 non-vegans in August 2020 asking them the following questions:

1. Do you know anyone living a vegan lifestyle?
2. Would you ever become vegan?
3. Do you agree with others having a vegan diet?
4. Are you put off by a person once you discover they’re vegan?
5. Do you think it’s healthy for a child to be vegan?
6. Please select all statements you believe about vegans.

We really hope you find this release useful. If you do end up using it, we would very much appreciate a link to who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful. Thanks very much!