▪ After separating the data into the top 10% of earners, OnBuy can reveal that high-income and low-income earners favour different sleeping positions!
• The freefall sleeping position is most popular among high earners, but the fetal position is preferred by lower-income earners (29%)
• The solider (23%) is the second favourite among the top earners, however only 10% of lower earners chose this as their favourite
• Although they wake up earlier, higher earners have 22 minutes more sleep than others on average

• ‘Veganism doesn’t save the planet’ is the most believed misconception, with 77% believing so!
• ‘It’s expensive’ (72%) and ‘vegans aren’t healthy’ (61%) are also among the myths most believed
• 1 in 20 think vegans can eat meat and 10% think they’re less sexually active than meat-eaters
• Interestingly, 1 in 5 disagree with others leading a vegan lifestyle

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