• ‘Veganism doesn’t save the planet’ is the most believed misconception, with 77% believing so!
• ‘It’s expensive’ (72%) and ‘vegans aren’t healthy’ (61%) are also among the myths most believed
• 1 in 20 think vegans can eat meat and 10% think they’re less sexually active than meat-eaters
• Interestingly, 1 in 5 disagree with others leading a vegan lifestyle